As Partner and Chief Marketing Officer of Created Entertainment, Inc., Paul Beck developed and manages the marketing, distribution and engagement strategies for Storybooth, one of the fastest-growing, youth-targeted channels on YouTube. To date it has generated more than 1.3 billion views and gained 1,900,000 subscribers in 2 years, earning two Shorty Awards and several coveted Webby Awards.
Launched in Spring 2016, Storybooth is a first of its kind storytelling platform that collects real stories from young people in their own voices through its mobile digital studio, brings them to life in animated shorts, and distributes them globally through
its YouTube channel, mobile app and website. Every day, kids from all over the world come to Storybooth, open their hearts and minds, and connect to each other through the power of their own stories. Storybooth has become an outlet for young people to express themselves creatively, solve problems and support each other, and to ultimately realize that they are not alone in the experiences they accumulate.
Founder and Managing Partner of RedPill, LLC Consulting, Paul helps early stage and established brands create and operationalize organic content distribution and engagement strategies built around “Behavior, Vernacular, Engagement, Advocacy, AI, Algorithms & Mobile” to connect with target audiences and drive exponentially more value for both. Previously, Paul held executive positions at MDC Partners, including EVP Strategic Services, Assembly Media Arts & Sciences after serving as of COO of Attention, their Social Media Agency where he led a merger with MDC’s lead agency KBS+. Paul held the role of Worldwide EVP Marketing, Illumination Entertainment, where he launched the brand and the highest grossing animated movie franchise in history, Despicable Me, as well as Hop and Dr Seuss’ The Lorax. Paul was Senior Partner, Worldwide Executive Director of Digital for Ogilvy Worldwide for a number of years.