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Sara DeWitt

Sara DeWitt oversees day-to-day development of PBS Internet sites for kids and families, including the Kidscreen- and Webby Award-winning pbskids.org website, PBS KIDS streaming video services, the PBS KIDS portfolio of educational apps for children, and the PBS KIDS for Parents digital experiences. The preschool (pbskids.org) and early elementary school age (pbskidsgo.org) websites, which now serve nearly 85 million video
streams monthly, offer more than 500 games and activities. PBS’s children’s sites reach an average of 9 million unique visitors per month.

DeWitt has also been instrumental in launching PBS KIDS Island (pbskids.org/read)—a literacy-based website for families and teachers that is part of PBS KIDS Raising Readers, a project funded by the U.S. Department of Education’s Ready To Learn grant to help children ages 2-8 from low-income families learn to read.

Most recently, Sara led her team through the development of the pbs kids 24/7 digital live stream an integral part of the new pbs kids 24/7 services launched in 2017. In 2014, she was named one of the top 42 “Women Leading in Education” by the USC Rossier School of Education, and was selected as one of the Top Women in Digital by Cynopsis Media in 2016 and 2017. Sara’s 2017 TED Talk, “3 Fears about Screen Time for Kids and Why They’re Not True,” has been viewed almost a million times.

Before coming to PBS KIDS, DeWitt worked as a preschool teacher and a management researcher. She studied media habits of children in rural United States for the Stanford University Spencer Project for Youth and Families, and co-authored a study for the Poynter Institute on youth and newspapers with Dr. Shirley Brice Heath. She holds a BA and an MA in English from Stanford University, and a certificate from Stanford’s Children, Society and
Public Policy program.

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